27/11/12 Future, the media group and leading digital publisher, today unveils a major new ongoing research panel, designed to provide a continuous dialogue through which to understand its core audiences.
The Future illuminate Panel is the largest online consumer research programme Future has ever undertaken, representing a major investment for the business, which aims to enable Future to shape and refine its products and content.
The panel will focus on Future’s Technology, Games, Film, Music, Cycling and Photography groups which reach over 9 million UK adults online, across brands as diverse as TechRadar, T3, CVG, Total Film, Classic Rock and Cycling Plus.
Together with Vision Critical, the industry-leading provider of online community panels and market research technology, Future will aim to recruit over 10,000 UK consumers to develop a highly interactive online community. Through this community, Future will establish a unique ongoing dialogue with the panel to bring consumers closer to its brands and ensure business decisions reflect consumer insight and opinions.
Insight gathered from the Future illuminate Panel will also be used as a responsive tool to meet both the larger scale company wide strategic and commercial needs.
Simon Wainwight, Market Research Director for Future, says: “The consumer is at the heart of everything we do, and the Future illuminate Panel will allow us to have a meaningful and continuous dialogue with our audiences. This panel demonstrates the passion we have for insight and the role it plays in both understanding our own brands and the needs of our consumers. We see illuminate evolving to help us get a deeper understanding of our audiences more than ever before and, as a result, we’ll be able to provide our commercial partners with best-in-class insight which they can utilise in their own communications.”
For more information please contact:
Ben Bolton, Senior Communications Executive for Future on 020 7042 4034 or 07940 530424 or firstname.lastname@example.org
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 45 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012 and PPA Digital Consumer Publisher of the Year 2012.
About Vision Critical®
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like Sparq™, the world’s leading community panel program. For more information, please visit www.visioncritical.com and follow Vision Critical on Twitter at http://twitter.com/visioncritical