A campaign held in 2011 by to make Heavy Metal a recognised faith in the UK has come to fruition with great success, Census results have shown today (11th December 2012).
Whilst the Christian population of England and Wales has fallen by 3 million in the past decade, Heavy Metal made its first appearance with 6,242 people in the UK devoting themselves to their faith.
“From the moment we started our Heavy Metal For The 2011 Census page on Facebook this thing took on a life of its own,” says Metal Hammer editor Alexander Milas. “Suddenly a notion born with the owners of the Crobar in London was getting picked up by the Guardian, The Independent, and the Telegraph among many other news and radio outlets around the world. A bit of fun? Sure, but this terrific result also makes a serious point – heavy metal is more than a genre, it’s a community and a way of life for countless people around the world. Our first and only commandment? Everything louder than everything else.”
Metal Hammer and heavy metal have always had a very interactive and loyal fanbase. Recent research has shown that Metal Hammer’s fanbase has made them the sixth most popular publication on Facebook in the UK.
For more information please contact Ben Pester, Communications Manager at firstname.lastname@example.org or 0207 042 4035 and 07737 138 384
About Future plc:
Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR). Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3, Total Film, Classic Rock and Official Xbox Magazine. Our websites include gamesradar.com, bikeradar.com, musicradar.com and techradar.com (the UK’s number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 45 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK’s number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012 and PPA Digital Consumer Publisher of the Year 2012..
About Metal Hammer Magazine:
Metal Hammer is the heavy metal bible. Based in the UK, published monthly, and distributed internationally, it is now in its 25th year of publication, and its coverage of the world of metal – from the cutting edge to the extreme – is unparalleled. With 300,000 Facebook followers, 100,000 Twitter followers, and its unprecedented coverage of the global metal scene – from India to Indonesia to South America – it truly is the world’s premiere metal magazine.