Real cars for real lives to inspire your search
13/12/12 Auto Trader’s monthly interactive app, ignition, launches on Apple’s Newsstand today for the iPhone. Produced by leading content agency FuturePlus using award-winning app creation software FutureFolio, the iPhone edition follows the recent announcement of the monthly iPad app.
Auto Trader, the UK’s number one digital marketplace to buy and sell new and used cars, wanted to extend it’s digital offering and make searching for a car with Auto Trader even easier. Ignition features integrated search functionality to load dedicated search results from Auto Trader’s full classified listings. The app also includes a live Twitter feed with information about the vehicles on sale via Auto Trader and readers can post straight to their own Facebook profiles from within the app.
The iPhone edition, priced at £2.99, will contain the same content as ignition for iPad, however it will be repurposed and adapted for the iPhone giving a mobile optimised experience.
Readers can ‘try before they buy’ with a free month’s trial when they subscribe to one of the subscription packages, which are priced as following:
1 month £2.49
3 months £6.99
ignition for the iPhone has been created by FuturePlus using the FutureFolio interactive app creation solution which powers a number of leading international interactive digital editions of brands including MacLife, Total Film, Jamie Magazine, Edge, Mollie Makes, CyclingNews HD and Photography Week.
FutureFolio was developed by Future, a world-leading digital publisher, which has sold in excess of two million editions of its brands on Apple’s Newsstand since its launch in October 2011.
Auto Trader Director of Mobile Nick Gee says: “We wanted to deliver an interactive publication that helps to inspire a user’s search for real cars. Thanks to Future’s creativity, we are now able to offer ignition, our monthly newsstand publication, in a way that is optimised for both iPhone and iPad. ignition delivers interactive editorial and imagery integrated with Auto Trader search enabling readers to research their next car where ever they may be.”
FuturePlus Managing Director Jayne Caple adds: “I’m delighted that ignition is now available for the iPhone as well as the iPad and that even more people will have access to the fantastic content. It further demonstrates the flexibility and the potential that our app-creation software solution, FutureFolio, has.”
Ignition for iPhone is available to download now from Apple’s Newsstand and Issue 2 highlights include a chat with Olympian Mo Farah about his car history and a look at the new car highlights of 2013.
About FutureFolio (www.futurefolio.futureplc.com):
Built for publishers by publishers, FutureFolio is a flexible digital publishing tool that enables publishers to reproduce or enhance existing print content digitally so that it can be optimised for tablet and smartphone consumption quickly, easily and with the minimum of stress. Future has been in the content creation business for over 25 years and understand the workflow, staffing and budget constraints of publishers. FutureFolio was built to work with all these factors in mind and is the software platform for a range of leading interactive Tablet magazines including MacLife, Total Film, Edge, CyclingNews HD and Photography Week.
FuturePlus, the multiple award-winning customer publishing agency of Future Publishing, provides compelling, engaging and measurably effective content and communication solutions across multiple channels, including magazines, catalogues, websites, e-newsletters, podcasts, mobile devices and TV. FuturePlus’s consistently forward-thinking approach sees the agency partner with some of the world’s biggest retailers, service providers and member organisations. The wide range of high profile partners who currently enjoy the passion and expertise shown by FuturePlus include O2, Tesco, ODEON, Jessops, the Musicians’ Union, GMB, docrafts, Asda, Madison and The Chartered Society of Physiotherapy.
For more information please contact Gemma Combellack, Communications Assistant, on email@example.com or 020 7042 4036.
About Auto Trader:
Auto Trader is the UK’s number one motoring digital marketplace with over 10.8 million monthly unique users, carrying out over 135 million searches on more than 330,000 new and used vehicles. Over 2.5 million people access Auto Trader via their mobile devices every month, through the mobile-optimised site and apps developed for iPhone, iPad, Android. Auto Trader is part of Trader Media Group. For more information, visit www.autotrader.co.uk. Trader Media Group is Europe’s largest specialist multi-media group and supplier of leading automotive marketing products and services. The Group also offers a range of other specialist online publications including: vans.autotrader.co.uk, trucks.autotrader.co.uk, plant.autotrader.co.uk, farm.autotrader.co.uk, autotrader.co.uk/bikes, caravans.autotrader.co.uk andmotorhomes.autotrader.co.uk. Trader Media Group operates in the UK, Ireland and South Africa and is jointly owned by Guardian Media Group and Apax Partners. For more information, visit www.tradermediagroup.com
For media enquiries, please contact Citizen Relations:
Lizzy Chadwick: E: firstname.lastname@example.org T: 020 3451 9440