- Future’s Combined Entertainment Group Delivers Brand Reach of 20.2 million
- PC Gamer’s Combined ABC Performance Up 2% Year-On-Year
The consumer engagement of Future’s Entertainment Group as a whole is now at a record high, delivering a global reach over 20.2m, up 29% year-on-year**. Following the appointment of Clair Porteous as Head of Entertainment in October last year, the Entertainment management team has been restructured to make it more agile and equipped to deal with the ever-changing media landscape. The Group engages with its audiences across a multitude of platforms including online, social media, on mobile, through video, live events and in print and digital editions.
PC Gamer magazine continues to outperform the games sector posting a combined print and digital editions ABC of 24,513, up 2% year-on-year. PC Gamer – the only dedicated PC magazine – now delivers a print ABC of 21,272 and a digital ABC of 3,241.
Online, PCGamer.com also goes from strength-to-strength, remaining the world’s biggest PC gaming website. For the period, PCGamer.com is up 45% year-on-year, delivering 4.8 million global unique users for December 2012***. In January 2013, the site delivered content to a record breaking five million monthly unique users.
Total Film delivers a combined ABC of 75,491 for the period. Total Film launched its fully interactive iPad edition in May last year and was named Film Magazine of the Year at the Digital Magazine Awards in December. Beyond the ABC, TotalFilm.com had its most successful month ever in December 2012 with a record 2.49 million global unique users, up 107% year-on-year. The brand’s social media audience for December 2012 included 132,534 Facebook likes, up 21% year-on-year, 124,707 Twitter followers, up 70% year-on-year and 177,000 followers on Tumblr. On mobile, Total Film now reaches 259,000 unique users.
Edge posts a combined ABC of 25,571. Its fully interactive iPad edition launched in July 2012 and won Magazine Cover of the Year at the Digital Magazine Awards in December. Edge-Online.com continues to grow, recording 324,648 global unique users for December 2012, up 24% year-on-year. The magazine will celebrate its 20th anniversary in 2013, culminating in a special celebration issue in September this year.
Official Xbox 360 Magazine delivers a combined ABC of 46,682 and remains the market-leading games magazine in the UK. Online OXM.co.uk recorded 904,158 global unique users in December 2012, up 163% year-on-year and with the launch of the next Xbox scheduled for later this year, Official Xbox 360 Magazine has plans to invest in the brand both on and offline.
Official PlayStation Magazine posts a combined ABC of 31,524 and remains the biggest dedicated PlayStation magazine ahead of its nearest rival, Play. Online OfficialPlayStationMagazine.co.uk now delivers 331,000 global unique users, up 190% year-on-year. The brand also continues to increase its social media reach, with over 12,000 Facebook likes, and video content that has generated over 2.3 million views and over 12,000 channel subscribers on YouTube.
Official Nintendo Magazine reports an ABC of 25,530 and its overall brand reach is at a record high. During the period, ONM appointed Chandra Nair as its new Editor-in-Chief, who delivered a brand refresh to coincide with the launch of Nintendo’s Wii U games console. OfficialNintendoMagazine.co.uk recorded 303,495 global unique users for December 2012, up 71% year-on-year and the innovative Nintendo TV on-console broadcast, in full stereoscopic 3D, continues to attract thousands of views every month.
GamesMaster delivers a combined ABC of 19,543 and remains the UK’s favourite all-format games magazine. Now in its 20th year, the magazines content is ever-evolving with an increasing focus on mobile, downloadable and free-to-play gaming.
GamesRadar, the premier source for everything video games, was redesigned in October 2012 as part of an ongoing development process that is already resulting in more repeat visits and higher levels of engagement. Since its relaunch, GamesRadar has delivered a 19% increase in traffic, recording 4.4 million global unique users for December.
CVG’s focus on up-to-the minute rolling news coverage continues to deliver growth and market-share, with 2.5 million global unique users for December 2012, up 5% year-on-year.
Elsewhere, the GamesMaster Golden Joystick Awards celebrated its 30th anniversary in October 2012. Recognised as the world’s most popular and credible video game awards, over four million votes were cast last year, almost doubling Joysticks’ own 2011’s Guinness World Record. For the first time ever, the ceremony was also watched online by gamers across the world thanks to an exclusive streaming deal with YouTube.
SFX posts a combined ABC of 27,958 and remains the market-leading sci-fi magazine in the UK. Despite challenging market conditions, SFX.co.uk goes from strength-to-strength recording 303,697 global unique users, up 30% year-on-year. Whilst on mobile, SFX records over 270,000 global page views since its launch last year.
Clair Porteous, Head of Future’s Entertainment Group, says: “We have delivered a solid set of ABC results in these changing times and have displayed strong digital growth across all our platforms. Our magazines are holding up well in what we can all agree to be tough economic conditions and print continues to be a large and valued part of the Future Entertainment business. Meanwhile in the digital space we continue our expansion online, on mobile and via social media channels. It is fantastic to see the Entertainment’s Group brand reach at an all time high – we pride ourselves on the strength of our brands and delivering them in all the ways our audience wants to consume them.”
*Total Film figures relate to period July to December 2012, all other titles are January to December 2012
**Figures are global and contain duplicates. Brand reach measured by ABC + unique users + paid digital copies + social media + newsletters + free container apps + YouTube
***Global unique users measured by comScore Digital Analytix
For more information please contact: Ben Bolton, Senior Communications Executive, at email@example.com or 020 7042 4034 and 07940 530424
About Future plc:
- Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).
- We have operations in the UK, US and Australia creating 200 publications, apps, websites and events.
- We hold market-leading positions in Technology, Entertainment, Music, Creative and Sport & Auto sectors.
- Future sells more than 24 million magazines every year, that’s 45 magazines sold every minute. Our most well-known brands include T3, Total Film, Classic Rock and Official Xbox Magazine.
- We attract more than 50 million monthly global unique users to our websites, which include techradar.com, gamesradar.com, bikeradar.com and musicradar.com.
- We deliver over 100 digital editions, selling over two million products in the last 12 months through Apple’s Newsstand for iPad.
- Future exports or syndicates over 200 publications to over 90 countries, making us the UK’s number one exporter and licensor of magazine content.
- Future is currently Consumer Digital Publisher of the Year for both the Association of Online Publishers and the Professional Publishers Association.