Tour to Include Stops at Universities and Videogame Events Across the U.S.
SAN FRANCISCO – Feb. 11, 2013 – Future US – a leading hybrid media group specializing in videogaming and technology properties including GamesRadar, PCGamer.com, Official Xbox Magazine, and Maximum PC – and Bethesda Softworks, in conjunction with Fearless Media, have teamed up yet again for another nationwide food truck program to feed fans of the highly anticipated videogame, The Elder Scrolls Online.
The Elder Scrolls Online food truck is scheduled to make stops at the following events and locations to serve up free food and giveaways while they last:
- SXSW 2013 – Austin, Texas (March 10)
- PAX East – Boston, Massachusetts (March 22)
- University of Massachusetts Amherst – Amherst, Massachusetts (March 29)
- Michigan State University – East Lansing, Michigan (April 12)
- University of Colorado – Boulder, Colorado (April 26)
- University of Arizona – Tucson, Arizona (May 3)
- E3 2013 – Los Angeles, California (June 12)
- Comic-Con International – San Diego, California (July 18)
- PAX Prime – Seattle, Washington (August 31)
- University of California, Los Angeles – Los Angeles, California (September 20)
- University of California, Berkeley – Berkeley, California (October 4)
“We are extremely pleased to be working with Bethesda again on another experiential program for the Elder Scrolls franchise,” said Rachelle Considine, President of Future US. “We look forward to building upon the momentum we established last year by expanding this year’s tour to include 5 consumer events and 6 college campuses nationwide.”
Launching prior to the first stop at SXSW, The Elder Scrolls Online Food Truck Tour companion Facebook App will allow fans to stay up-to-date on times and specific locations, while also giving them the ability to invite friends, and view and share photos from each stop. This central hub, located as a tab on The Elder Scrolls Online Facebook page, is an easy way to stay connected from your desktop or mobile device.
The Elder Scrolls Online brings the award-winning Elder Scrolls experience online for the first time. Using ZeniMax Online’s Megaserver technology, players will join one connected world with a built in social network that lets them stay up-to-date with everything their friends are doing. Megaserver technology avoids the hassle of shard selection and makes The Elder Scrolls Online one of the most socially enabled games ever created. Whether playing alone, or with hundreds of friends, players can develop their own style of play as they embark upon an epic quest across Tamriel. The Elder Scrolls Online is slated for release in 2013 and is being developed for the PC and the Mac by ZeniMax Online Studios.
About Bethesda Softworks
Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of premier interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as DOOM®, QUAKE®, The Elder Scrolls®, Fallout®, Wolfenstein® , RAGE®, and Dishonored™. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.
About ZeniMax Online Studios
ZeniMax Online Studios, a division of ZeniMax Media Inc., was established to become a leading developer of online games, with special focus on Massively Multiplayer Online Roleplaying Games (MMORPGs). ZeniMax Online Studios is located in Hunt Valley, Maryland. For more information on ZeniMax Online Studios, visit www.zenimaxonline.com.
Future plc is an international special-interest media group that is publicly traded on the London Stock Exchange (LSE: FUTR). Founded in 1985 with one magazine, today the company has operations in the U.K., U.S., and Australia creating over 200 special-interest publications, apps, websites and events for people who are passionate about their interests. The company holds strong market positions in games, music, technology, action sports, film, automotive and crafts. The biggest-selling magazines in the U.S. include Official Xbox Magazine, PC Gamer, Maximum PC and Mac|Life, while the U.K. business publishes leading titles such as T3, Total Film,and Classic Rock. The company’s web sites include GamesRadar, BikeRadar, TechRadar and MusicRadar. Future sells over 2.2 million magazines each month; attracting more than 45 million unique visitors to its websites; and delivering over 100 digital editions and bespoke apps on tablet. In addition, Future exports, syndicates or licenses its publications to 89 countries internationally, making it the U.K.’s biggest exporter of monthly magazines.
About Fearless Media
Fearless Media™ is a New York-based media agency pioneering 360-degree Integrated Experience Advertising. The Fearless team creates one-of-a-kind campaigns that engage consumers through an integrated experience that makes products come alive. This new breed of advertising goes well beyond impressions – giving instant context to products, generating widespread buzz and positioning brands as marketing leaders. As a member of the team that won the 2012 Marketer of the Year for Gaming, Fearless Media continually pushes the envelope for industry leaders such as Bethesda Softworks. The Fearless team has a clear understanding of how Branding and Direct Response intersect to achieve maximum ROI. For more information, visit fearless-media.com.
Rogers and Cowan for Future US
Irving Der | Carol Lee
Rogers & Cowan
310-854-8194 | 310-854-8168