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Winners Announced For Brand Impact Awards 2014

Coast and Rose Design scoop Best of Show Awards

Celebrating the world’s very best design for branding and campaigns

Powered by Future’s market-leading creative brands – Computer Arts and Creative Bloq

    06/03/2014 The Brand Impact Awards tonight announce their inaugural winners at a glittering awards ceremony at the London Film Museum.

    Celebrating the world’s very best design for branding and campaigns, the awards were judged in the context of the market sector for which they were created. The judges – co-chaired by independent design writer and consultant Lynda Relph-Knight and Computer Arts Editor Nick Carson – reviewed each sector across two streams – Branding Programmes and Branded Campaigns.

    The two big winners of the evening were Coast and Rose Design who took home the Best of Show gongs for each respective stream. Coast scooped Best of Show – Branding Programmes for their identity work for Smets Department store, while Rose Design won Best of Show – Branded Campaigns for its Mark Wallinger: Labyrinth project for Art on the Underground.

    Powered by Future’s market-leading creative and design brands – Computer Arts and Creative Bloq – the Brand Impact Awards were hosted by award-winning comedian and XFM DJ Josh Widdicombe, following the very first Impact Conference which took part in the day.

    Lynda Relph-Knight says: “We conceived the Brand Impact Awards to celebrate creative excellence in branding that goes beyond the single piece of beautiful design to honour consistency of message and execution. The awards take their cue from the idea of collaboration – in the root of all great branding – and, we hope, will have a resonance with clients and consultancies alike. The first year has thrown up an impressive array of winners that the judges were proud to acknowledge as exemplars in the often variable branding world.”

    The winners of the inaugural Brand Impact Awards are:

    Not For Profit – Branding Programmes

    johnson banks

    Project: Cystic Fibrosis Trust

    Client: Cystic Fibrosis Trust

    Not For Profit – Branded Campaigns

    hat-trick design

    Project: Action on Hearing Loss

    Client: Action on Hearing Loss

    Fashion Award – Branded Campaigns

    R/GA London

    Project: Beats by Dr. Dre #showyourcolor

    Client: Beats by Dr. Dre

    FMCG Award – Branding Programmes

    BrandOpus

    Project: Willie’s Cacao

    Client: Willie’s Cacao

    Public Sector Award – Branded Campaigns

    Rose Design

    Project: Mark Wallinger: Labrynth

    Client: Art on the Underground

    Property Award – Branding Programmes

    Jack Renwick Studio

    Project: The Orchard

    Client: Mount Anvil

    Technology Award – Branding Programmes

    Handsome and The Feral Creative

    Project: Thunderhead.com

    Client: Thunderhead.com

    Retail Award – Branding Programmes

    Coast

    Project: Smets Department Store

    Client: Smets

    Entertainment Award – Branding Programmes

    Moving Brands

    Project: Madefire

    Client: Madefire

    Collaboration Award

    R/GA London

    Project: The Feed by Getty Images

    Client: Getty Images

    Social Impact Award

    hat-trick design

    Project: Action on Hearing Loss

    Client: Action on Hearing Loss

    Sport Award – Branding Programmes (Joint Winner)

    hat-trick design

    Project: Wimbledon

    Client: The All England Tennis Club

    And:

    Pearlfisher London

    Project: The Library

    Client: The Library

    Culture Award – Branding Programmes

    johnson banks

    Project: Brighton Dome & Brighton Festival

    Client: Brighton Dome

    Culture Award – Branded Campaigns

    True North

    Project: Mind-Bogglingly Big Bugs!

    Client: Chester Zoo

    Beers, Wines & Spirits Award

    BrandOpus

    Project: Badger Ales: Welcome to the Countryside

    Client: Hall & Woodhouse

    Education Award – Branded Campaigns (Joint Winner)

    Bond & Coyne

    Project: Arts University Bournemouth

    Client: Arts University Bournemouth

    And:

    Purpose

    Project: Apprenticeships

    Client: National Apprenticeship Service

    Finance Award – Branding Programmes

    johnson banks

    Project: Acumen

    Client: Acumen

    Publishing Award – Branded Campaigns

    R/GA London

    Project: The Feed by Getty Images

    Client: Getty Images

    Best of Show – Branding Programmes

    Coast

    Project: Smets Department Store

    Client: Smets

    Best of Show – Branded Campaigns

    Rose

    Project: Mark Wallinger: Labrynth

    Client: Art on the Underground

    Exclusive coverage of all the winners, including interviews, is available in the new issue of Computer Arts, on-sale today.

    ends

    For more information please contact: Ben Bolton, Senior Communications Executive, at ben.bolton@futurenet.com or 020 7042 4034 and 07940 530424

    About The Brand Impact Awards:

    The Brand Impact Awards are a new international prize scheme brought to you by Computer Arts and Creative Bloq to celebrate the world’s very best design for branding and campaigns. Entries are welcome from design consultancies, branding agencies, ad agencies, in-house design teams and brand owners. Entries can be Branding Programmes – the development of a new brand or identity system from scratch or a comprehensive rebrand of an existing one – or Branded Campaigns – the application of an existing brand or identity system in a specific context, e.g. sponsorship/an event/a new launch – that have been commissioned and implemented either nationally or internationally. The Impact Awards differ from other schemes on three main counts:

    They will be judged in the context of the market sector for which they were created rather than by the form a piece of branding takes. This means branding for an FMCG client won’t be judged against a project for a not-for-profit client or financial services work. Each sector will be divided into two streams – Branding Programmes and Branded Campaigns – with prizes and a Best of Show awarded in both streams. This recognises that while few established brands experience a total overhaul, brand-owners increasingly run campaigns to boost brand-awareness among customers or to fulfill corporate social responsibility obligations. Judges will be looking for consistent quality of idea, design and execution across three or more media through which a brand is seen. They could include print and digital promotions, a retail outlet or point-of-sale material, or an exhibition, a t-shirt and packaging.

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