Microsoft Chooses Future plc for Six-Figure Promotional Campaign for XBox One Exclusive, Sunset Overdrive

Microsoft Chooses Future plc for Six-Figure Promotional Campaign for XBox One Exclusive, Sunset Overdrive
November 20, 2014 Michael Venus

Future Fusion, Future plc’s in-house content marketing agency, has been awarded an exclusive partnership deal by Microsoft, for a one month long promotional campaign for the Xbox One exclusive, Sunset Overdrive.

The six-figure deal will see the creation of a multi-platform, multi-brand campaign across CVG.com and promoted in Future’s leading Games, Tech and Film portfolios including the brands T3, Total Film and Edge.

The deal is formed of three distinct areas;

  1.  A bespoke microsite housed on CVG.com, which consists of exclusive blogs, Sunset Overdrive breaking news and exclusive imagery, all of which can be viewed at www.computerandvideogames.com/sunset
  2. Targeted promotional content including four online Sunset TV shows and advertorials.
  3. A 12-page print supplement that will be distributed to over 200,000 recipients via T3, SFX, Total Film, Official Xbox, Edge and GamesMaster magazines.

Released on 31st October, Sunset Overdrive has been met with universal critical acclaim. This open-world third person shooter has topped the Independent Formats UK Sales Charts and hit number 2 in All Formats chart, second only to record smashing FIFA 15.

Jeff Turner, Commercial Director, Future plc says: “Future Fusion is uniquely able to market directly to high spend gamers, as well as the casual gaming community, so we’re delighted to work with Microsoft on the Sunset Overdrive campaign. As a marquee title, we’ve offered a campaign that fits the game’s broad appeal, and our best-in-class journalists have delivered in-depth content designed to appeal to each audience segment.”

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