Future plc today announced record breaking end-of-year online audience engagement across all of their websites, as well as record-breaking eCommerce revenue through their Black Friday weekend curation of the best tech and gaming deals.
During November 2015, the company’s 11 websites (listed below), had over 52 million users visit their sites, breaking the previous monthly record by 8% . The success is testament to the best-in-class editorial teams whose knowledge and passion engage each of their sectors loyal audiences with unique and in depth coverage of major new games such as Fallout 4 and Battlefront and new tech products such as the iPad Pro, as well as curating the best deals for Black Friday and Cyber Monday.
Revenue for Black Friday weekend increased 500% year-on-year. Curating the best deals from across the internet throughout the portfolio, an impressive 45% of the UK users leaving techradar clicked directly through to affiliate online shops for the best deals in tech, representing a month-on-month increase of 17% on October.
Techradar also hit record numbers with over 5.4 million users in the UK, and over 23m globally, and were ranked #1 on Google.co.uk for the term ‘Black Friday’ in the build up and through much of the day itself.
Future’s online gaming portfolio ( PCGamer.com, GamesRadar+ and Kotaku.co.uk) all drove record numbers in November. PCGamer, the world’s leading PC gaming media brand, exceeded over 10 million global users for the first time ever. GamesRadar+, which launched in September 2014, saw 9.8 million global users visit the site.
Zillah ByngThorne, CEO of Future, says, “These figures demonstrate the strength of Future’s newly formed Media division, as they show we have been able to grow our global audience to 52 million, but also grow a substantial new revenue stream. The coming year will see Future invest further in growing its eCommerce business as we have an audience who come to us to find out what products are worth buying, as well as what deals are available within the technology and games markets.”