We have three key priorities for driving growth:
Future is an information and entertainment source in fast-growing markets. For each sector, we create multi-media products that inform, entertain and engage our audiences. We are market leaders in Technology, Cycling and Games and hold leading positions in the other sectors we serve. We aim to be the channel of choice for retailers and advertisers who want to reach the high-value consumers who are our customers.
We are utilising advances in digital technology to reach entirely new audiences around the world with our specialist, highly-targeted content.
Innovation – On The Move, Online & In Print
Future’s mix of superb content, innovation and digital expertise has made us a leader among publishers in transforming our business so it can grow faster in digital markets and exploit new channels to global audiences.
We combine text, video, photography and graphics with world-leading app development to create digital products regarded as among the most advanced in the world.
Future is a global leader in tablet publishing. Since the launch of Apple’s Newsstand magazine store in October Future has seen major uptake in consumers around the world sampling, buying and subscribing to our digital editions.
We operate market-leading websites in Technology, Games, Cycling and Music. Building on our strong positions in UK online and mobile markets we are also launching US-tailored versions of our key Technology and Cycling properties. As we engage our audiences with a widening range of content and services we aim to diversify our revenue streams further.
Future is a digital media solutions provider to a wide range of partners in the UK and US, producing major digital advertising campaigns, managing large-scale consumer information websites and developing tablet-based products.
We also use digital technology to pre-launch and market test new brands intended for both print and digital markets. Most recently we launched Mollie Makes, N-Photo and Practical Photoshop, all immediate leaders in their sectors. Mollie Makes, aimed at women under 35, has proved our most successful new magazine launch in the past decade.
Unlocking High Value Audiences
The spread of broadband connections and proliferation of tablet devices are opening up new digital markets for fast-moving content producers. For Future, this is a golden opportunity. Niche content businesses flourish in this environment. We deliver valuable news, trusted advice and dazzling video to our existing affluent audiences and to new international markets. Those audiences may be cyclists in the US, Linux programmers in Korea or musicians in Japan. The common theme among all our audiences is that they are highly attractive to advertisers.
We also understand how to partner, having produced official games magazines and websites for Microsoft, Sony and Nintendo for many years. This is one of Future’s special skills and one which we can now utilise to produce content and services for companies ranging from Best Buy and Coats &Clark in the US to Tesco and O2 in the UK.