We have three key priorities for driving growth:
Balanced portfolio
Future manages its business as a portfolio of over 100 mini profit centres. This enables us to adjust our product mix to the fortunes of our host sectors and tightly manage costs. We’re not reliant on any one of our host sectors, nor on any single magazine or website, nor on any single source of revenue. We continue to invest appropriately across our portfolio, which we believe will serve us well for the future.
Engaging prosumers
We base everything we do on enthusiasts who are passionate about their interests. We call these enthusiasts ‘prosumers’ because their passion for their hobby makes them more like professional consumers: more engaged, more loyal, more committed and more prepared to pay premium prices for premium products than consumers of general media. Our aim is to reach and engage them: in print, face-to-face and online.
Strengthening commercial partnerships
Our goal is to be the partner of choice for companies looking to do business with our communities of enthusiasts. The depth and breadth of our commercial partnerships are a key competitive differentiator for Future. Increasingly, companies also want to use our creative and editorial talent for their own marketing communications – in print and digital format – and our FuturePlus division is the access point for customer publishing.
