Audiences
Future reaches hugely influential and professional consumers who are passionate about their interests. Our audiences are significant in size and continue to grow.
Online we reach over 50 million unique users a month and sold more than 24 million printed magazines last year. Future is also recognised as a global leader in tablet publishing selling over two million iPad editions in 2012, whilst in social media we have more than 4.1 million followers globally.
It’s of utmost importance to engage with our audiences to ensure we deliver content and products that are right for them. Future’s illuminate Research Panel provides a continuous dialogue through which we can understand our audiences lifestyle and what they want from the media they consume. illuminate is a UK-based panel made up from over 7,000 consumers of our technology, games, film, music, cycling and photography brands. Through illuminate we are continuing to develop a greater understanding of what our audiences want at a more granular level, which in turn enables us to evaluate whether new propositions and potential partnerships will be the right fit for our audiences.
Away from illuminate, Future has conducted a number of sector specific deep dives in the technology, mobile and gaming spaces, as well as looking at how engagement works across multiple-media platforms, case studies of which can be found below.
Web Design & Development Survey 2012
An Industry Profile
In association with .net magazine we profiled web designers and developers across the globe, looking to understand more about their employment, their proficiencies and the tools of their trade...
Ahead of the Game 2012
An Insight into UK Gaming
The Ahead of the Game research project began in 2004 when the Future Insight team took the opportunity to understand the gaming market through the eyes of...
Mobile Monitor
Mobile Internet Audiences Insight
Mobile Monitor was designed with the objective of uncovering mobile users' expectations of mobile internet and specifically what their expectations...
For more information on Future’s audiences or how we can help your brand reach the right audience please contact our Director of Audience Insight, Simon Wainwright.