To improve the discoverability of PC hardware on whilst increasing conversion and retention rates.



To enhance discoverability and visibility, we needed to improve Amazon’s PC hardware content stickiness, and so a collaboration between and PC Gamer was formed. Through premium original and syndicated content, was promoted as the home of quality PC hardware to Future’s super-activated PC Gaming fanbase.


Future curated editorial and video content from, optimising voice, tone and style to create a customised branded digital campaign and provide weekly analytics. The content was seamlessly integrated into, ensuring a professional yet engaging finish which balanced Amazon’s commercial imperatives alongside PC Gamer’s hardware expertise.


14% CTR

at launch on billboard unit

  • 6%+ ongoing CTR on billboard unit on
  • Delivered 55k visitors to to date
  • 32% open-rate on email campaign to PC Gamer and GamesRadar+ fans
  • 13% CTR on email campaign to PC Gamer fans


More of Our Work

Leveraging Future’s consumer insights and editorial authority to connect you with influential consumers

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