To improve the discoverability of PC hardware on Amazon.com whilst increasing conversion and retention rates.
To enhance discoverability and visibility, we needed to improve Amazon’s PC hardware content stickiness, and so a collaboration between Amazon.com and PC Gamer was formed. Through premium original and syndicated content, Amazon.com was promoted as the home of quality PC hardware to Future’s super-activated PC Gaming fanbase.
Future curated editorial and video content from PCGamer.com, optimising voice, tone and style to create a customised branded digital campaign and provide weekly analytics. The content was seamlessly integrated into Amazon.com, ensuring a professional yet engaging finish which balanced Amazon’s commercial imperatives alongside PC Gamer’s hardware expertise.
at launch on Amazon.com/pcgaming billboard unit
6%+ ongoing CTR on billboard unit on Amazon.com/pcgaming
Delivered 55k visitors to Amazon.com/pcgaming to date
32% open-rate on email campaign to PC Gamer and GamesRadar+ fans
13% CTR on email campaign to PC Gamer fans
More of Our Work
Leveraging Future’s consumer insights and editorial authority to connect you with influential consumers