Amazon

Challenge

To improve the discoverability of PC hardware on Amazon.com whilst increasing conversion and retention rates.

Solution

Strategy

To enhance discoverability and visibility, we needed to improve Amazon’s PC hardware content stickiness, and so a collaboration between Amazon.com and PC Gamer was formed. Through premium original and syndicated content, Amazon.com was promoted as the home of quality PC hardware to Future’s super-activated PC Gaming fanbase.

Creative

Future curated editorial and video content from PCGamer.com, optimising voice, tone and style to create a customised branded digital campaign and provide weekly analytics. The content was seamlessly integrated into Amazon.com, ensuring a professional yet engaging finish which balanced Amazon’s commercial imperatives alongside PC Gamer’s hardware expertise.

Results

14% CTR

at launch on Amazon.com/pcgaming billboard unit

  • 6%+ ongoing CTR on billboard unit on Amazon.com/pcgaming
  • Delivered 55k visitors to Amazon.com/pcgaming to date
  • 32% open-rate on email campaign to PC Gamer and GamesRadar+ fans
  • 13% CTR on email campaign to PC Gamer fans

 

More of Our Work

Leveraging Future’s consumer insights and editorial authority to connect you with influential consumers

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