To engage a qualified and influential tech audience sector and drive traffic towards eBay, positioning it as a legitimate and favourable technology retailer.
Drawing upon Future’s in-house insight platform, the illuminate panel, we conducted a bespoke survey establishing preferences and purchasing behaviour of eBay’s audience. Utilising this data, and with Future’s expertise across tech, music, gaming and film, co-branded buying guides were created and promoted via Future’s social media channels.
With guides covering everything from ‘How to Build an Amazing Gaming PC without Breaking the Bank’ to ‘Grand Theft Auto V’s Biggest Secrets,’ Future’s brand authority and expert knowledge across a variety of markets enabled us to provide content that would guarantee interest and create a buzz – as well as delivering the commercial imperative of driving readers to make purchases based on the products recommended.
1 million+ views
Highest Performing eBay Guide 2016
6m+ Combined views (Future & eBay social)
20k+ Comments (Future social & eBay guides)
More of Our Work
Leveraging Future’s consumer insights and editorial authority to connect you with influential consumers