EE

Challenge

To increase awareness and consideration of EE’s SME proposition, positioning it as a credible partner for both consumer audiences and decision-makers in UK small and medium businesses.

Solution

Strategy

We identified key topics and stories that resonated with our SME and consumer audience, transforming this into cross-channel, highly targeted content that was amplified across social media channels. An integrated marketing partnership was developed, expanding visibility and awareness of EE’s business partnership opportunities, maximising the potential of Future’s business and consumer audiences and therefore driving qualified traffic to EE.com.

Creative

Our 12-month creative content campaign targeted relevant B2B and B2C audiences across TechRadar and T3, using our expert knowledge of how tech audiences consume and engage with information online. The campaign involved high impact ‘roadblock’ offering brand visibility, bespoke features outlining the benefits of EE services, EE sponsored product information videos on TechRadar’s YouTube channel, and bespoke ‘Next Up’ content on TechRadar.com.

Results

29%

increase in awareness and consideration of EE as credible business brand (KPI +15%)

  • 33% increase in awareness and consideration of EE fixed price line services (KPI +10%)
  • 20% increase in awareness and consideration of EE as preferred technology partner (KPI +10%)

 

More of Our Work

Leveraging Future’s consumer insights and editorial authority to connect you with influential consumers

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