To expand and consolidate Hyundai’s relationship with the Generation Y audience into key passion points such as entertainment and gaming.



After the successful partnership with Future and The Walking Dead, Hyundai looked to Future to continue the conversation, this time showcasing the new Hyundai Elantra variants: Coupe and GT. Driven by Future insights and experience, the partnership was focused around experiential content at the Comic-Con events, which enabled Future to target the specified Gen Y audience.


Future made a lasting impression at the San Diego and New York Comic-Cons, celebrating 10 Years of The Walking Dead with a booth that showcased a life-size Hyundai Zombie Survival Machine designed by Robert Kirkman, plus a VIP black carpet event featuring a fully immersive recreation of a zombie-infested, post-apocalyptic world. Custom video production, editorial integration and complementary social media content was broadcast across GamesRadar+ to further amplify the buzz.


924 million

total impressions

  • 220 million digital media impressions
  • 265K Comic-Con attendees
  • 2,200 VIP black carpet event attendees

“Thanks for a major success via creative, digital, and social content, zombie works of art, fantastic activation, execution… Future US enabled our presence in such an unprecedented way leading up to and during ComicCon. We look forward to another opportunity to work with such a winning team.”
Sandy Belvedere, Senior Group Manager-Experiential Marketing, Hyundai

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