Sony

Challenge

To increase awareness of Sony Xperia Z3’s gaming functions, especially among the gaming community.

Solution

Strategy

The ultimate way to engage gamers is through play. We wanted to educate and excite our core segment of PS4 gaming influencers by enabling them to experience the power of the Xperia first-hand. By creating a live gaming event, we could generate a buzz surrounding the Xperia Z3 release as well as prompting word-of-mouth coverage from the key attendees.

Creative

We created and promoted a highly anticipated live gaming event – The PS4 Remote Play Event @ The Skyloft. The halo effect of the event was widened via post-event video advertorials, social posts and native content across GamesRadar+, Kotaku UK, LifeHacker UK and Gizmodo UK, further amplifying the exposure of Xperia Z3’s gaming functions.

Results

11.7k

Unique Users on online advertorials

  • 188% increase in social impressions and 90% increase in engagement generated by the event
  • 1.2million homepage impressions on GamesRadar+ and Kotaku UK

 

More of Our Work

Leveraging Future’s consumer insights and editorial authority to connect you with influential consumers

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