The Musicians’ Union

Challenge

To redesign the existing Musicians’ Union membership journal with the aim of more effectively communicating the Union’s activity to a wide range of musicians.

Solution

Strategy

With Future’s established expertise in both digital and print publications, the journal was redesigned according to a set of essential criteria: to provide union information for members; to enhance members’ perception of the relevance and usefulness of the union; to provide a valuable and beneficial membership to members and to promote the activities of the union to the rest of the music industry.

Creative

Future revamped The Musician with a fresh design to appeal to members of all ages and musical persuasions, and an editorial focus on the Musician Union’s work offering musicians advice, advocacy and practical support throughout their careers and beyond. The striking, contemporary design perfectly set the stage for news, reports, features and profiles that educate, enlighten and speak directly to the lives and work of musicians.

Results

86%

of members replied ‘Yes’ to the question ‘Is The Musician of value to you?’

  • Best Publication Award at TUC Press and PR Awards
  • Highly Commended at APA Awards for ‘Best Membership Publication’
  • 8,400 members said ‘Yes‘ when asked if The Musician influenced their buying habits
  • 6,650 members said ‘Yes’ when asked if they had bought something featured in The Musician

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