Future Publishing - Media With Passion

Future’s depth and reach of content makes us the world’s number one cycling publisher, and our portfolio continues to grow.

Hobbies and Crafts

Future’s Hobbies and Crafts portfolio holds number one positions in all of the segments in which we publish – papercraft, cross stitching, knitting and genealogy – making us the clear leader in the UK hobbies and crafts market. We have almost 70,000 loyal subscribers across the portfolio.

Future’s portfolio offers a compelling proposition for our commercial partners – our consumers are highly committed and invest considerable time and money in their hobby. CrossStitcher readers have been stitching for an average of 13 years and spend over 13 hours a week on their hobby, while PaperCraft Inspirations readers produce more than 15 million cards a year.

Future is the only UK publisher to have two knitting titles; Simply Knitting caters for beginner to intermediate, while The Knitter is aimed at the more experienced knitter. PaperCraft Inspirations is the UK’s number one papercraft magazine while Your Family Tree maintained its market-leading position with a 3% increase in circulation in the last full-year ABCs – its fifth consecutive rise. Recently redesigned, CrossStitcher has been brought up to date with modern designs, creative ideas and new techniques for all levels of cross stitcher.

In the US, following the launch of Crochet Today! in 2009, 2010 saw the launch of Knitting Today!, both produced in partnership with Coats & Clark.

Every year, we distribute in excess of a million copies of our Hobbies and Crafts magazines to more than 40 countries as far afield as Sri Lanka, Lebanon and Chile.

In 2010 we further strengthened our relationship with craft audiences through the launch of CraftCircle, a members-only online area providing exclusive content, offers and competitions to our subscribers. Our consumer event – the Stitch and Craft Show – increased visitor numbers to more than 15,000 in 2010.

Automotive

Future’s automotive portfolio reaches a broad audience of passionate motoring enthusiasts. Every month through our specialist motoring magazines, websites and interactive automotive events, we engage nearly 600,000 people whose lives are driven by a love of modified cars, classic cars, individual marques and motorbikes.

Our ability to maximise cross-portfolio opportunities where there are shared audiences and advertisers – such as Redline and TRAX or The Performance Vauxhall Show and Total Vauxhall – is one of Future’s advantages. The Future Auto Events Series continues to go from strength to strength; in partnership with Adrian Flux Insurance Services, the series saw the addition of two new events and a 22% increase in attendance in 2010. More than 80,000 fans attended our series during the summer.

Each product in the automotive portfolio is clearly defined and highly targeted, speaking to the most passionate and engaged audience in each sector – Fast Bikes is the magazine for the sports bike fan, Fast Car is for the grassroots tuner and the Classic Ford Show is the must-attend event for owners of older Fords.

Performance tuning is at the portfolio’s epicentre. We reach more enthusiasts tuners than any other media group, and we are leveraging this advantage to increase our share of advertising and drive further growth in digital.