Our Creative Group comprises photography and craft titles.
Our photography titles serve a wide variety of markets encompassing personal and professional creativity with a combination of print, digital and events. We’ve invested in new product development this year, and have seen immediate returns on our innovations.
This year Digital Camera became the number one photography title on the UK newsstand following a relaunch, and we’ve been aggressively launching new titles into this rapidly changing area. Practical Photoshop launched in June 2011 and immediately became market leader, while the world’s first newsstand magazine for users of Nikon SLRs, N-Photo, debuted in November 2011. A variety of photography apps have shown the potential of the burgeoning iPad and tablet marketplace.
We have published a variety of special editions this year, enabling us to explore new markets and identify areas for future growth. These special editions are now moving into digital as well as print format.
Future’s craft portfolio continues to lead through innovation and inspiration in the UK hobbies and crafts market. 2011 has seen continued evolution of our market-leading titles, two significant new launches plus a new wave of Craft Intelligence market research.
Our new contemporary craft title Mollie Makes launched in May 2011 with the unique approach of curating the best online craft content into a beautiful, collectible magazine. It quickly became Future’s fastest-growing subscription title ever, breaking the company’s own record before the second issue had ever hit the newsstand.
We remain the only UK publisher to have two knitting titles. Simply Knitting enjoyed a stylish revamp in 2011 bringing it up-to-date for its audience of beginner-to-intermediate knitters. Sister title, The Knitter continues to work exclusively with world-class knitting designers and its more complex designs appeal to the more experienced knitter.
Our popular genealogy title, Your Family Tree, enjoyed a 1.5% increase in circulation in the last full-year ABCs – its sixth consecutive rise.
In the US, Crochet Today! and Your Knitting Life are produced in partnership with Coats & Clark. And across the portfolio, every year we distribute in excess of one million copies of our hobbies and craft magazines to more than 40 countries as far afield as Sri Lanka, Lebanon and Chile.
In 2011 we further strengthened our relationship with craft audiences through the launch of The Making Spot, our new e-commerce craft portal. Offering thousands of projects, patterns and tutorials from our archives in both free and paid-for downloads, The Making Spot is a crafter’s dream.
- Cross Stitch Collection
- Digital Camera
- Gathered by Mollie Makes
- Mollie Makes
- PaperCraft Inspirations
- Photography Week
- Practical Photoshop
- Simply Knitting
- The Knitter
- The Making Spot
- The Simple Things
- Your Family Tree
- Crochet Today!
- Your Knitting Life
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