Online Buying Clicks Into Higher Gear

Consumer Electronics, Major Appliance U.S. Sales Top $167 Billion

TWICE Top 100 Combined consumer electronics and major appliance sales grew 3.2% to more than $167 billion in 2017, significantly fueled by an increase in online sales, according to must-read new research now available on

The TWICE Top 25 CE E-tailers specifically took in $56.2 billion in 2017, swelling nearly 7 percent. TWICE research shows e-commerce sales growing exponentially, as buying online becomes second nature. While Amazon sales were up 4%, Best Buy online sales rose a whopping 21%, thanks to the leading national chain’s aggressive efforts to increase click-to-purchase revenue.

The annual Top Retailer Reports—created in partnership with Senex with analysis by TWICE Senior Content Producer Alan Wolf—this year feature an expanded amount of breakout coverage of CE and major appliance purchasing trends. Published shortly after year-end financials, the reports are now all available in our online store. Click here to purchase and download any of them.

“Nowhere is innovation more readily discoverable than in consumer tech retailing, where dealers continuously demonstrate nimbleness and ability to succeed in the face of new challenges,” says Lisa Johnston, TWICE Content Director. “As shopping online becomes mainstream and shop-by-voice evolves, we can expect to witness additional creativity within the industry.”

“Retail is virtually evolving at light speed,” adds Wolf, “and TWICE, through its four-part Retail Reports series, can help tech and appliance dealers stay ahead of that change.”

“TWICE’s Top Retail Reports provide a level of data that’s simply unavailable from any other brand covering consumer technology,” says Adam Goldstein, VP/Market Expert at TWICE parent Future plc. “This proprietary information is required reading for anyone in this industry, while the accompanying analysis supplies a valuable outlook for the year ahead.”

Specific reports include:
Top 100 CE Retailers
Top 50 Major Appliance Retailers
Top 25 CE E-tailers
Top 100 Combined

For further analysis of all of the reports, including multimedia coverage, click here.

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