Future plc Sees Continued Increase in Black Friday Shopping Behaviours

Future plc Sees Continued Increase in Black Friday Shopping Behaviours

E-commerce clicks soared 52% YoY following the Thanksgiving holiday

New York, NY — November 27, 2018 — Future plc, the global platform for specialist media, released its Black Friday insights for 2018, showcasing year-over-year (YoY) trends in shopping behaviours and increased traffic across Future’s top properties, which include technology sites TechRadar and Tom’s Guide.

According to the findings, Future saw a 52% increase YoY in e-commerce related actions, such as buy button clicks, across its sites on Black Friday (Nov. 23). Tom’s Guide’s e-commerce related clicks were up 134% from 2017, with visits to the site increasing by 16% YoY during the popular shopping holiday. TechRadar also saw an increase in e-commerce related clicks, which were up 42% from 2017.

Amazon Echo Dot, a smart home speaker powered by the tech giant’s Alexa AI assistant, was the most-purchased product across Future’s technology sites on Black Friday. Samsung’s 860 EVO, a solid state memory drive, was also among the sites’ top-selling products.

Increased commerce activity on Future’s sites was not limited to Black Friday. E-commerce clicks increased by 213% YoY on Tom’s Guide and by 69% YoY on TechRadar on Saturday (Nov. 24). Triple-digit increases in e-commerce growth were also recorded on Sunday (Nov. 25) across many Future properties, a trend that continued into Cyber Monday.

“Black Friday and Cyber Monday present a crucial period of time for retailers to reach shoppers and Future’s 2018 findings demonstrate that purchasing behaviours aren’t slowing down,” said Bill Gannon, Vice President & Global Editor-in-Chief of Future plc. “We call this period Peak Trading at Future because this is not just a long weekend – it’s many months of effort until the last shipping date in December. Through our unique distribution strategies, we are dedicated to providing readers with quality content that can better inform their purchasing decisions and drive sales.”

For more information about Future’s properties, including TechRadar and Tom’s Guide, visit

About Future

Future is a global platform business for specialist media with diversified revenue streams.

The Media division is high-growth with three complementary revenue streams: eCommerce, events and digital advertising. It operates in a number of sectors including technology, games, music, home interest, hobbies and B2B and its brands include TechRadar, PC Gamer, Tom’s Guide, Top Ten Reviews, Live Science, Guitar World, MusicRadar, and Tom’s Hardware.

The Magazine division focuses on publishing specialist content, with over 80 publications and over 520 bookazines published per year, totalling global circulation of 1.3 million. The Magazine portfolio spans technology, games and entertainment, music, creative and photography, hobbies, home interest and B2B. Its titles include Classic Rock, Guitar Player, FourFourTwo, Homebuilding & Renovating, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week.

Media Contact:

Dana Casalino for Future plc


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