WE OPERATE AT THE HEART OF CONTENT, COMMUNITY AND COMMERCE

Future is the name behind market-leading brands and some of the world’s most popular titles. Together, we connect people to their passions through the high-quality content we create and the innovative technology we pioneer.

The future story

Our journey to this point has been challenging, rewarding and full of surprises. We connect more than 400 million people worldwide to their passions through brands and content that spans a range of specialist interests. But that’s not enough — we continually add to our portfolio and pursue new opportunities.

Learn about our brands

2023

Future adds Gardening Know How to their lifestyle vertical, growing their audience in the US further.

2022

Future buys ActualTech Media, to strengthen and complement lead generation and content creation offerings, WhatCulture, the digital-only brand focused on the gaming and entertainment market, Waive, which provides intelligence on emerging content trends, key digital fashion brand Who What Wear to strengthen its already powerful Women’s Lifestyle vertical in the US, and ShortList, the much respected technology and lifestyle brand to strengthen their market-leading position in the tech sector

2021

Welcoming Mozo and GoCo to Future to expand into price comparison, as well as Marie Claire US and key B2B and US brands from Dennis to support a north America expansion.

2020

Future acquires TI Media and CinemaBlend and launches 6 new brands.

2019

Future acquires Mobile Nations, Procycling, Cyclingnews, SmartBrief and Barcroft Studios.

2018

Future acquires Haymarket, NewBay Media, What Hi-Fi and Purch Consumer Tech.

2017

Launch of Home & lifestyle brands Homebuilding & Renovating. Period Living and RealHomes.

2013

Future launches proprietary eCommerce platform, Hawk.

2007

Techradar.com launches and grows to become the UK’s #1 Tech Consumer Brand.

2000

GamesRadar.com launches and quickly becomes one of the UK’s largest gaming sites.

1993

PC Gamer & Edge magazines are launched; Edge wins Industry Magazine of the Year after just 4 issues.

1992

55,000 people attend Future’s first event –The Future Entertainment Show at Earls Court, London.

1985

Chris Anderson launches Amstrad Action.

Built on proprietary technology

Our technology stack consists of various underlying technologies that together manage our IP assets, facilitate the growth of websites and monetisation, and improve our users’ experiences.

01

Vanilla

Is our single modular web platform, it has a single content management system

02

Hawk

Is our eCommerce service that enables the monetisation of our content through product affiliates

03

Hybrid

Is our advertising system and is a server side open auction marketplace dealing with yield management

04

GoDemand

Is our eCommerce service that enables the monetisation of our content through product affiliates

05

Aperture

Our intelligent audience data platform unifying the diverse datasets across Future for audience insight and targeting

06

SmartBrief

Our email curation and delivery platform for email products. Offering hyer audience cohort targeing and advertising capabilities

07

Falcon

Lead gen tech for content, funnelling leads through surveys and whitepapers

08

Kiosq

Our new proprietary reusable paywall service for monetisating gated editorial content

OUR CULTURE IS SHAPED BY OUR DESIRE TO INNOVATE AND INFLUENCE

We're passionate people connecting people with their passions. We’re highly collaborative and fast paced, constantly looking to improve and build on our success — together. And we reap the rewards too, with a fun and creative place to work, and unique benefits that mean everyone gets a share in our success.

Find out more about what it's like to be part of Future

Our values shape who we are

Shared and enduring values define our success. They shape our vision and culture, underlying everything we do.

01

We are part of the audience and their community

Our passion for our products and brands makes us part of the community we engage with – an incredible privilege which we treat with the utmost respect.

02

We are proud of our past and excited about our future

Founded in 1985 with one magazine, today Future boasts a portfolio of 250+ brands, so whilst we celebrate our heritage, we remain focused on the future.