Future acquires ShortList, enhancing its market-leading position in tech
Future plc, the global platform for specialist media has acquired ShortList, adding the much respected technology and lifestyle brand and its archive of hundreds of evergreen articles to its already market-leading portfolio of tech brands.
The move strengthens Future’s market-leading position in the tech sector, where Future is the number one digital media publisher in Comscore*, and further enhances Future’s position in product reviews. ShortList brings a powerful reviews engine with the potential to accelerate ecommerce monetisation and increase the value of advertising partnerships.
The acquisition means ShortList Editor-in-Chief Marc Chacksfield has returned to Future – he was formerly Editor-in-Chief of TechRadar, Future’s market-leading consumer technology brand. Chacksfield will remain as Editor-in-Chief of ShortList and will work closely with Future’s management team to realise an ambitious long-term growth plan.
“ShortList is an iconic media brand with significant recognition in the UK market,” said Paul Newman, Managing Director of Technology at Future. “We believe there are significant opportunities to grow ShortList through the application of Future’s platform, and we’re absolutely delighted to be welcoming Marc back to the Future family to help us do that.”
“Editing ShortList is the best job in the world and I am so excited to continue this role at Future, a place that houses many familiar faces and fantastic memories for me. It’s good to be back!” said Marc Chacksfield, Editor-in-Chief of ShortList.
*Source Comscore Multi-platform Media Metrix, News/Information – Technology, August 2022, UK