October 22, 2021

Future partners with Teads

Future plc, the global platform for specialist media, has partnered with Teads to deliver video and display inRead advertising, Teads’ flagship ad format.

The comprehensive partnership will enable Future plc titles to leverage Teads’ array of monetisation solutions. The exclusivity covers outstream video across Future’s titles, but the partnership also includes display formats, allowing Teads’ leading end-to-end technology to deliver consistent incremental revenue through elegant ad-formats that deliver attention and results for advertisers. By being able to access Teads For Publishers, Future’s sales team will be able to leverage a number of market leading features, including shoppable formats for intent marketing campaigns as well as privacy focused data solutions, ready for the deprecation of the 3rd party cookie.

With over 300m unique monthly users online, across some of the most respected publishing brands, Future is a global leader in intent based, niche publishers. By tapping into audiences’ passions, Future has developed deep and trusted relationships with its readers, and therefore positioned itself to offer fantastic opportunities for advertisers across their diversified brands.

Global Commercial Operations Director, Nick Flood says: “We are delighted to be partnering with Teads across a range of solutions to further enhance our product offering to clients and agencies. Video is a key growth area for our portfolio of market leading brands and I’m looking forward to working with Teads to expand our scale and revenues.”

Teads UK Head of Publishing, Emily Brewer, says: “We are so excited to partner with Future as one of the most ground-breaking publishing houses known for their innovation and drive to rewrite the rules of publishing. Our desire to re-invent advertising through engaging and respectful ad experiences and exceptional monetisation for premium publishers aligns perfectly with Future’s vision.

In today’s world, connecting audiences to their passions is more important than ever, Future has developed one of the most scalable and diversified range of titles globally. We are in a renaissance of media, based on contextual relevance and quality – this partnership aligns the strength of both of our brands.”