Raising the profile of PFA membership through 4thePlayer magazine
To make the PFA’s messages relevant to its members and bring the benefits of membership to life for an affluent demographic of 16 to 35-year-old UK males.Back
Taking its cue from the likes of GQ and Esquire, 4thePlayer magazine uses aspirational lifestyle content to engage the membership and introduce compelling messaging within the context of footballing issues. Its success has led to regular amplification of its content by the national press. Our partnership with the PFA has extended to education, community and coaching magazines, above-the-line campaigns and video.
The use of photography is eye-catching and inventive, portraying footballers in a manner that’s a world away from the all-kitted-out, ball-under-the-arm stereotype. Design is stylish and constantly evolving, with bespoke treatments tailored to individual features and dry topics made digestible by illustrations, infographics and creative typography. Tone of voice is smart and inclusive whether discussing the best gear of the year or the latest coaching initiatives. Ultimately, the magazine delivers the information that the PFA’s members really need to know alongside the interviews and lifestyle features that will inspire them.
John Bramhall – PFA Deputy Chief Executive
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