Tesco

From supermarket giant to tech-savvy retailer

The Challenge

To drive product sales by establishing Tesco as a credible retailer within consumer technology.

Back

Our solution

Strategy

We developed a multi-channel print and digital content communication strategy, presenting shoppers with high-quality tech advice, reviews, product guides and news. This demonstrated Tesco’s commitment to the sector and elevated its offering in customers’ minds. The content was also created to be easily transferable across platforms, reflecting the diverse ways consumers interact with the brand.

 

Creative

Drawing inspiration from the UK’s best-selling tech mags, we created a newsstand-quality magazine majoring on Tesco’s tech and entertainment offering. Available in-store and online, we employed a friendly yet knowledgeable tone of voice and playful, eye-catching designs that appealed to the tech-savvy and technophobe alike. We also created a complementary website focussed on tech news and advice, bolstering Tesco’s credentials further still.

of readers had a more positive opinion of Tesco as a technology retailer

of readers considered buying a product after seeing it in the magazine

of readers bought a product after reading about it in the magazine

Cover of the Technology and Entertainment Magazine Created for Tesco

Computing Feature within the Magazine

Buying Guide Supplement Created for Tesco

TV & Accessories Buying Guide

5 Tips to improve your phone photography

Our services

Find out more about our services and partnership opportunities.