Hawk – our unique eCommerce technology

By integrating eCommerce with editorial content, we are transforming the consumer to merchant journey, creating a new storefront for retailers and driving qualified consumers to purchase.

Our editors are skilled at writing content that connects, and meets our audiences’ needs.  For our audience who land on Future’s sites to read a product review, buying guide or deals post, this need is usually related to making a purchase decision.

Using a combination our market knowledge and proprietary eCommerce technology, Hawk, we are able to help this audience choose the right product, at the right price, from the right retailer.


Making purchasing easier

Hawk is our proprietary price comparison technology that helps consumers find the best deals on the market. It merges our technological and editorial expertise to integrate millions of products prices from thousands of retailers seamlessly across our various consumer news and reviews websites for gaming, music and technology.

The result is an easier purchase journey for consumers and a powerful eCommerce solution for retailers and manufacturers looking to drive sales.


The Hawk difference

  • Simplifies the purchasing process across
    mobile, desktop and tablet
  • Works with multiple content types using
    tailored widgets to display the latest retail prices
  • Detects and counters ad blocking
  • Measures and improves performance through
    advanced data analytics
  • Delivers a targeted geo-territorial solution
  • Continuous investment in optimising the
    user experience

Partnership opportunities

By partnering with Future, you’ll benefit from unrivalled access to market-leading brands coupled with trusted consumer buying advice. We offer integration with optimised price comparison technology and access to a global audience of over 100 million consumers of tech, gaming and lifestyle products.

We will work closely with you to achieve the results you want through affiliate advertising, product curation, sponsored posts and deals content.

revenue generated for our partners

products sold through
our websites

Get in touch

To find out more about partnering with Future, contact us at ecommerce@futurenet.com or click the button below.